Our values are intertwined with everything we do and stand for. We do our part by taking small steps in the right direction which add up to a significant distance over time.
DEAD SEA CONSERVATION
We donate £1 to EcoPeace Middle East for every Mineral Mud Mask we sell to support the Green-Blue Deal proposal to tackle water scarcity in the Jordan Valley.
We are committed to supporting Dead Sea conservation so that future generations can also enjoy the benefits of this natural wonder.
We believe that we have an important role to play in raising awareness about water scarcity in the Jordan Valley, where the Dead Sea is located, as well as promoting a regional development plan that balances Dead Sea conservation and local industrial and agricultural targets.
We work hard to source our ingredients responsibly and, where possible, from small local suppliers that share our values. For example, our pomegranate seed oil is made from seeds harvested by women in small villages in the north of Jordan.
With every creation, we consciously make environmentally-friendly decisions. They're rarely the easiest options but they're necessary and important to us.
We use as little packaging as possible to reduce waste. We make sure that everything we use is recyclable, compostable or biodegradable and choose it carefully for its minimal environmental impact.
- Our mailer boxes are made from at least 90% recycled cardboard and printed with water-based ink.
- Our mailer bags are made from natural resin and are 100% biodegradable.
- Our tissue paper and paper stickers are printed with soy ink on FSC certified acid-free paper.
- We protect our products with recyclable shredded paper made from 80% recycled material.