Woman at the Dead Sea with glowing healthy skin


We believe skincare is a ritual – a moment to pause, be present and nourish ourselves in ways that are more than skin deep. Our Dead Sea formulas are born from the potent fusion of restorative Dead Sea mud and salt with nourishing oils and botanicals to achieve healthy, glowing skin whilst encouraging thoughtful self-care rituals. 

Woman floating in the Dead Sea

There’s nothing like a trip to the Dead Sea; covering yourself in mineral rich mud before laying back to float effortlessly in the salty sea whilst taking in the stunning scenery.

Not only do you leave with glowing silky-soft skin, but you feel refreshed and revitalised – the Dead Sea Glow!

The Dead Sea Jordan

Stunning textures, layers and colours where the desert mountains meet the salty lake at the lowest point on earth, the Dead Sea Valley is truly timeless.

It has been a natural source of healing and wellbeing for thousands of years. Egyptian Queen Cleopatra bathed in the mineral-rich waters of the Dead Sea, aka nature’s fountain of youth, to keep her healthy, youthful, and radiant.

Woman covered in Dead Sea mud at the Dead Sea

The mineral concentrations in the Dead Sea are up to 80 times higher than other seas. Dead Sea mud and salt are richly packed with these naturally occurring minerals which deliver phenomenal benefits to your skin, from revealing a clearer more even-toned complexion to minimising the look of fine line and wrinkles.

These hero ingredients also have an array of therapeutic benefits like easing aches and pains, relieving muscle tension and reducing stress and anxiety.

Woman using a Dead Sea mud mask

The warming sun, the unique mineral content in the air, land and water and the breath-taking scenery all contribute to an amazing sense of health and wellbeing.

We wanted to recreate that post-Dead Sea feeling at home so, we began the journey to share our unique beauty heritage.

From the moment your order arrives at your door, The Dead Sea Co. experience begins. Every package feels like a gift, even if it’s just for yourself – a special delivery of you-time.

Picture of the founders - three siblings

Our story

Being half-Jordanian, we were very fortunate to grow up regularly visiting the Dead Sea and to experience the skin-boosting and therapeutic properties of the natural minerals found in the mud and water.

  These wonderful trips to the world's oldest spa influenced our approach to skincare and led us on our journey to share our unique beauty heritage.

We wanted to create a lifestyle brand that combined our passion for natural Dead Sea skincare and love for self-care to recreate that post-Dead Sea feeling at home. 

We have a holistic philosophy of ‘feeling beautiful on the inside and out’ which is embodied by our effective Dead Sea mud and salt formulas that support self-care rituals that you can practice at home.

We’re all about carving out time in your busy routine to enrich your skin, body and mind. 

Naʼiman!* نعيماً

Serina, Laith, and Hana

*there’s nothing quite like it in English, but it’s what you say to someone in the Middle East to congratulate them on how fresh they look!

Recyclable packaging

Recyclable packaging

Cruelty free

Cruelty free

Naturally derived ingredients

Naturally derived ingredients

Map of Jordan

Born in Jordan