Woman at the Dead Sea with glowing healthy skin


We believe skincare is a ritual – a moment to pause, be present and nourish ourselves in ways that are more than skin deep. It’s our mission to help you not only look your best, but also feel your best, inside and out. Our Dead Sea formulas are born from the potent fusion of restorative Dead Sea mud and salt with nourishing oils and botanicals and are designed to promote not only healthy, glowing skin, but also a healthy mind and body . 

Woman floating in the Dead Sea

Our approach to skincare is rooted in tradition yet infused with contemporary insights to create a truly transformative experience. 

Our inspiration comes from the restorative properties of The Dead Sea, renowned for its natural healing qualities that leave your skin with a radiant glow.

The Dead Sea Jordan

The mineral concentrations in the Dead Sea are up to 80 times higher than other seas. Dead Sea mud and salt are richly packed with these naturally occurring minerals which deliver phenomenal benefits to your skin, from revealing a clearer more even-toned complexion to minimising the look of fine line and wrinkles.

These hero ingredients also have an array of therapeutic benefits like easing aches and pains, relieving muscle tension and reducing stress and anxiety.

Woman covered in Dead Sea mud at the Dead Sea

Our mission is to empower individuals to feel beautiful, inside and out, just like the transformative experience of a trip to The Dead Sea - the Dead Sea Glow!

Our products synergise the restorative properties of Dead Sea mud and salt with the nourishing benefits of botanicals and oils and are designed to promote not only healthy, glowing skin, but also a healthy mind and body . 

Woman using a Dead Sea mud mask

From the moment your order arrives at your door, The Dead Sea Co. experience begins. Every package feels like a gift, even if it’s just for yourself – a special delivery of you-time.

Picture of the founders - three siblings

Our Story

Our Jordanian heritage has given us a special connection to the Dead Sea and an understanding of the skin-boosting and therapeutic properties of its natural minerals.

Growing up regularly visiting the world's oldest spa has greatly influenced our approach to skincare and wellness, and it’s our mission to share this unique beauty heritage with others.

We believe that taking a holistic approach to skincare can be a powerful form of self-care. We see skincare not only as a way to enhance the physical appearance of our skin, but also as an opportunity to care for ourselves on a deeper level. Simple everyday activities, such as showering, bathing, or using a face mask, can be transformed into opportunities for self-care and mindfulness. 

We strive to promote this message through our products, which are designed to promote not only healthy skin, but also a healthy mind and body and help individuals integrate self-care practices into their daily lives. 

Our passion for natural Dead Sea skincare and love for self-care are combined in our products to provide an indulgent and revitalising experience for your skin and soul.

We’re all about carving out time in your busy routine to enrich your skin, body and mind.

Naʼiman!* نعيماً

Serina, Laith, and Hana

*there’s nothing quite like it in English, but it’s what you say to someone in the Middle East to congratulate them on how fresh they look!

Recyclable packaging

Recyclable packaging

Cruelty free

Cruelty free

Naturally derived ingredients

Naturally derived ingredients

Map of Jordan

Born in Jordan