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HOW WE WORK

We are a British brand that takes pride in our Jordanian heritage – with the simple goal of sharing the unique powers of Dead Sea minerals to get healthy and naturally beautiful skin – the Dead Sea Glow!

SKINCARE IS SELF-CARE

Our products are created with a little indulgence in mind to revitalise your skin and soul – they’re about carving out time for yourself in your busy routine, to enrich your mind, body and skin through the incredible therapeutic benefits of Dead Sea minerals, wherever you are in the world.

OUR PROMISE TO YOU

Collaborating with the brightest Dead Sea skincare experts, our products are consciously formulated using high-quality ingredients to create concentrated and effective formulas that boosts skin to its optimum health and vitality.

BALANCED SKINCARE

We believe you get out what you put in so we choose the finest high-quality and effective ingredients. Our products are crafted from pure Dead Sea mud and salt, naturally enriched with powerful minerals and infused with oils and butters from nuts, seeds, and fruits as well as plant extracts. We use 100% pure cold pressed oils to retain the skin boosting nutrients. Every ingredient is researched and selected for its effectiveness. We favour natural ingredients but also use synthetic ingredients to support the efficacy of our high-performing formulations when necessary.

BALANCED SKINCARE

We believe you get out what you put in so we choose the finest high-quality and effective ingredients. Our products are crafted from pure Dead Sea mud and salt, naturally enriched with powerful minerals and infused with oils and butters from nuts, seeds, and fruits as well as plant extracts. We use 100% pure cold pressed oils to retain the skin boosting nutrients. Every ingredient is researched and selected for its effectiveness. We favour natural ingredients but also use synthetic ingredients to support the efficacy of our high-performing formulations when necessary.

LESS IS MORE

We only use ingredients that benefit the skin and support the effectiveness of our hero ingredients; Dead Sea mud and salt. Knowing that everything we put onto our skin absorbs into our bodies, our products are fragrance-free so simply smell like the skin-loving ingredients that go into them. We never use sulphates, parabens, petrochemicals, phthalates, Phenoxyethanol, alcohol denat, artificial fragrance, or Formaldehyde. We list our ingredients in plain English, so you know exactly what you're putting on your skin. See the ingredients we love here and the ingredients we avoid here.

LESS IS MORE

We only use ingredients that benefit the skin and support the effectiveness of our hero ingredients; Dead Sea mud and salt. Knowing that everything we put onto our skin absorbs into our bodies, our products are fragrance-free so simply smell like the skin-loving ingredients that go into them. We never use sulphates, parabens, petrochemicals, phthalates, Phenoxyethanol, alcohol denat, artificial fragrance, or Formaldehyde. We list our ingredients in plain English, so you know exactly what you're putting on your skin. See the ingredients we love here and the ingredients we avoid here.

MADE FOR EVERYONE

No matter your age or gender, we create products for all humans and all skin types to help get your skin to the best possible version of itself.

MADE FOR EVERYONE

No matter your age or gender, we create products for all humans and all skin types to help get your skin to the best possible version of itself.

OUR PROMISE TO THE WORLD AROUND US

Our values are intertwined with everything we do and stand for. We do our part by taking small steps in the right direction which add up to a significant distance over time.

ADVOCATE FOR CHANGE

We are committed to supporting Dead Sea conservation so that future generations can also enjoy the benefits of this natural wonder. We donate £1 from every Mineral Mud Mask sold to EcoPeace Middle East in support of their Green-Blue Deal proposal to tackle water scarcity issues in the Jordan Valley. You can find out more here.

ADVOCATE FOR CHANGE

We are committed to supporting Dead Sea conservation so that future generations can also enjoy the benefits of this natural wonder. We donate £1 from every Mineral Mud Mask sold to EcoPeace Middle East in support of their Green-Blue Deal proposal to tackle water scarcity issues in the Jordan Valley. You can find out more here.

CAREFULLY SELECTED INGREDIENTS

We source the finest high-quality ingredients and we are committed to limiting our environmental impact. Our products do not contain the environmentally devastating palm oil or any of its derivatives. Some skincare ingredients can have a harmful effect on the environment after they’re washed down our drains and ultimately into our oceans. With this in mind, we don’t use petroleum-based ingredients, siloxanes (silicones), chemical sunscreens, Triclosan, BHA and BHT, plastic microbeads, or synthetic fragrances. See the full list of ingredients we avoid here.

CAREFULLY SELECTED INGREDIENTS

A lot of care and thought goes into choosing ingredients for our products. We source the finest high-quality ingredients and we are committed to limiting our environmental impact. Our products do not contain the environmentally devastating palm oil or any of its derivatives. Some skincare ingredients can have a harmful effect on the environment after they’re washed from our faces or bodies, and down drains and ultimately into our oceans. With this in mind, we don’t use petroleum-based ingredients, siloxanes (silicones), chemical sunscreens, Triclosan, BHA and BHT, plastic microbeads, or synthetic fragrances. See the full list of ingredients we avoid here.

CRUELTY-FREE

We are a cruelty-free brand. This means that we do not test our products on animals and none of the raw materials or ingredients are tested on animals by our suppliers either.

CRUELTY-FREE

We are a cruelty-free brand. This means that we do not test our products on animals and none of the raw materials or ingredients are tested on animals by our suppliers either.

ETHICAL SOURCING

Knowing where our ingredients come from is imperative for the long-lasting sustainability of our planet and its wildlife, as well as the livelihoods of the people working to harvest and produce those ingredients. We work hard to source our ingredients responsibly and, where possible, from small local suppliers that share our values. For example, our pomegranate seed oil is made from seeds harvested by women in small villages in the north of Jordan.

ETHICAL SOURCING

Knowing where our ingredients come from is imperative for the long-lasting sustainability of our planet and its wildlife, as well as the livelihoods of the people working to harvest and produce those ingredients. We work hard to source our ingredients responsibly and, where possible, from small local suppliers that share our values. For example, our pomegranate seed oil is made from seeds harvested by women in small villages in the north of Jordan.

ECO-FRIENDLY PACKAGING

We use as little packaging as possible to reduce waste. We make sure that everything we use is recyclable or biodegradable and choose it carefully for its minimal environmental impact. Our mailer boxes are made from at least 90% recycled cardboard and printed with water-based ink and our mailer bags are made from natural resin and are 100% biodegradable. We only use tissue paper and paper stickers that are printed with soy ink on FSC certified acid-free paper and protect our products with recyclable shredded paper made from 80% recycled material.

ECO-FRIENDLY PACKAGING

We use as little packaging as possible to reduce waste. We make sure that everything we use is recyclable or biodegradable and choose it carefully for its minimal environmental impact. Our mailer boxes are made from at least 90% recycled cardboard and printed with water-based ink and our mailer bags are made from natural resin and are 100% biodegradable. We only use tissue paper and paper stickers that are printed with soy ink on FSC certified acid-free paper and protect our products with recyclable shredded paper made from 80% recycled material.

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