THE DEAD SEA GLOW
Beauty trends come and go, but there are time-tested favourites — enter Dead Sea mud and salt. Egyptian Queen Cleopatra bathed in the mineral-rich waters of the Dead Sea, aka nature’s fountain of youth, to keep her healthy, youthful, and radiant.
POTENT DEAD SEA MINERALS
The Dead Sea is ten-times saltier than regular sea water and is bursting with 21 natural minerals. Whilst impressive in itself, the secret behind its beauty-boosting and therapeutic powers is actually the unique composition of the salts and minerals. The mineral concentrations in the Dead Sea are 10 to 80 times higher when compared to other seas. The Dead Sea has more calcium, magnesium, potassium, and bromide, and less sodium, sulphate, and carbonate compared to other seas.
Unlike any other mud in the world, Dead Sea mud is richly packed with these naturally occurring minerals absorbed from the sea water. These minerals deliver phenomenal benefits from smoothing the skin’s texture to minimising the look of fine lines and wrinkles.
TAKING SELF-CARE TO THE NEXT LEVEL
Dead Sea mud and salt are wellness trailblazers. Crowned as the world’s first spa, the Dead Sea has been an attraction for healing and wellness for thousands of years. The mud and salt take self-care to new depths with an array of therapeutic benefits including easing aches and pains , relieving muscle tension and reducing stress and anxiety.
SKIN BOOSTING DEAD SEA MINERALS
Among the 21 natural minerals, we've identified eight outstanding skin-boosting Dead Sea minerals:
A mineral well known for its soothing and relaxing properties. It is a natural antibiotic with anti-inflammatory prowess, helping to relieve various skin disorders like psoriasis and eczema.
An important component in your skin, this mineral regulates many of the skin’s functions. It plays an important role in replenishing skin cells (cell turnover) and maintaining a healthy skin barrier leaving you with plumper and more youthful skin.
A mineral with multiple benefits - soothing and healing skin, improving skin barrier function, boosting hydration levels, and enhancing skin metabolism.
This mineral is a natural moisturiser with astringent and antibacterial powers.
This cleansing mineral is a gentle abrasive which exfoliates the skin to remove dead cells whilst also absorbing excess moisture and oil from the surface of skin. It is thought to help form the building blocks of collagen, an important protein that keeps the skin springy and elastic.
This hydrating mineral enhances the skin’s ability to absorb moisture. In the form of Dead Sea salt crystals, this mineral is also a gentle but effective physical exfoliant that visibly improves the tone and texture of your skin and leaves it feeling silky soft.
This skin-boosting mineral is perhaps the most important component of therapeutic mud and while the scent of Sulphur is not subtle, the benefits of this mineral are invaluable. Sulphur has been proven to combat an array of skin conditions including acne because of its antimicrobial properties. It’s also hailed for its exfoliating properties - the mineral works by peeling away the top layer of the skin, taking dead skin cells with it, to reveal a fresh layer of unblemished skin.
This restorative mineral plays an important role in protein and collagen synthesis and therefore replenishing skin cells (epidermal proliferation). It has anti-inflammatory effects and helps the skin to repair improving acne, rosacea and healing wounds.
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